Zigs and Zags
At the time that this project was proposed, I was a new resident of Los Angeles - having just relocated from Chicago, Illinois. Knowing that my perspective on this project was that of an outsider (Midwesterner) looking in, my goal was for this to be a design update, rather than a re-invention of the flag altogether.
The current flag doesn’t follow many of the conventions of what would be deemed as a ‘successful’ with it’s seal and all. I decided to take advantage of the unique characteristic of the current city flag, the zig-zag patterns, as a starting point as it appropriately captures the spirit and represents the cultural history of LA. I wanted to simplify the use of the diagonals, while increasing both the visual impactful impression.
The colors of the flag are representative of the cities background: red - vineyards, green - olive trees, and gold - orange groves. I ever-so-slightly tweaked the colors so that they weren’t so heavy-handed and bit more complimentary of each other.
Moving to LA from a place like Chicago where the city flag is EVERYWHERE, I firmly believe that a flag is meant to be embraced and celebrated as it represents a piece of where you are from or where you are at the moment.