Los Angeles City Flag
For the Letter Society's 25th project, we were tasked with (re)designing a city flag with the goal of making a design that is both a meaningful and beautiful flag.
There’s an awesome, brief video-recorded podcast by 99% Invisible’s Roman Mars that dives into this topic that served inspiration for this project.
Civic Identity (concept)
Zigs and Zags
My rethinking of the city flag of Los Angeles is an evolution rather than a re-invention.
The current flag doesn’t follow many of the conventions of what would be deemed as a ‘successful’ with it’s seal and all. I decided to take advantage of the unique characteristic of the current city flag, the zig-zag patterns, as a starting point as it appropriately captures the spirit and represents the cultural history of LA. I wanted to simplify the use of the diagonals, while increasing both the visual impactful impression.
The colors of the flag are representative of the cities background: red - vineyards, green - olive trees, and gold - orange groves. I ever-so-slightly tweaked the colors so that they weren’t so heavy-handed and bit more complimentary of each other.
Moving to LA from a place like Chicago where the city flag is EVERYWHERE, I firmly believe that a flag is meant to be embraced and celebrated as it represents a piece of where you are from or where you are at the moment.
Let Your Freak Flag Fly
I wanted to think about this project holistically, showing how elements of the flag could be repurposed and applied to civic-centric design, such as neighborhood identification, awareness campaigns, festivals, even marketing for famous sites and landmarks.