Workwell Food & Beverage Co.
Workwell Food & Beverage Company is a workplace concession collective.
Formerly known as "The Classic Group" - Workwell, based out of Chicago, is a vending and beverage services that needed an updated brand to reflect their time-honored brand tenets: Genuine, Enhanced Experiences, Downtown, & Everything's Possible. The direction for this rebrand is a mix of classic american, rugged, yet approachable.
Identity Design, Web Design
Logo Lockup Explorations
Final Logo Lockup
Better Coffee. Genuine Food. For Real Life.
"At Workwell, our enhanced vending experiences and fast retail innovations are at the center of our independent food and beverage company. With our Everything’s Possible attitude, we nourish the nation’s on‐the‐move workforce with genuine food options and kick‐ass coffee served with reliability and convenience."
Applications of the branding have been designed by the wonderful Erin Agnoli