Formerly known as "The Classic Group" - Workwell, based out of Chicago, is a vending and beverage services that was looking for a brand update reflecting their time-honored brand tenets: Genuine, Enhanced Experiences, Downtown, & Everything's Possible. The direction for this rebrand was a mix of classic american, rugged, yet approachable.
Designscout (Chicago, IL)
Better Coffee. Genuine Food. For Real Life.
"At Workwell, our enhanced vending experiences and fast retail innovations are at the center of our independent food and beverage company. With our Everything’s Possible attitude, we nourish the nation’s on‐the‐move workforce with genuine food options and kick‐ass coffee served with reliability and convenience."
Applications of the branding have been designed by the wonderful Erin Agnoli